✔ Over 140 designer and name-brand outlet stores, ✔ Significant discounts ranging from 25% to 65%, ✔ Scenic outdoor Georgian-style village setting
✘ Located 45 minutes north of Atlanta, ✘ Potential for high foot traffic during peak shopping seasons, ✘ Limited indoor spaces for inclement weather
✦ Bargain hunters: Seeking discounted designer brands, ✦ Tourists: Incorporating shopping into travel itineraries, ✦ Preferences: Outlet stores, quick-service dining
Basic Demographics
Household Segment Breakdown
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