✔ Variety of outlet stores, ✔ Affordable prices, ✔ Convenient location
✘ Limited luxury options, ✘ Can be crowded on weekends, ✘ Quality concerns with some products
✦ Budget-Conscious Shoppers: Attracts those seeking discounts, ✦ Families: Appeals to families looking for affordable shopping, ✦ Preferences: Outlet stores, affordable dining
Basic Demographics
Household Segment Breakdown
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