✔ Over 50 brand-name outlet stores offering discounted merchandise, ✔ Recognized as a premier shopping destination in the region, ✔ Convenient location off I-40/I-85
✘ Can become crowded during peak shopping seasons, ✘ Limited dining options within the outlet, ✘ Potential for high foot traffic
✦ Bargain shoppers: Seeking brand-name products at reduced prices, ✦ Tourists: Incorporating shopping into travel plans, ✦ Preferences: Outlet stores, quick-service dining
Basic Demographics
Household Segment Breakdown
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