The tl;drTo understand your stores means to understand their trade areasTrade areas can come in many different forms, but they should generally represent the area that captures ~80% of a given store’s customer baseMy preferred trade area type is a drive time because consumers generally think of their willingness to shop a store in terms...
How Retail Brands Battled Landlords Over Rent During the COVID-19 Pandemic
Summary The COVID-19 pandemic of 2020 created unprecedented challenges for retail businesses worldwide, leading to widespread store closures, sharp declines in foot traffic, and significant…...
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