The tl;drTo understand your stores means to understand their trade areasTrade areas can come in many different forms, but they should generally represent the area that captures ~80% of a given store’s customer baseMy preferred trade area type is a drive time because consumers generally think of their willingness to shop a store in terms...
1REC and The Lead Summit are partnering on May 28-29 in New York City!
The Lead Summit brings together globally-recognized scaled brands, high-growth challenger brands, forward-looking retailers, and the next-gen tech! Brand and Retail friends of 1REC are welcome…...
