Pros
Cons
Shopper Profile
A gateway to the Upper West Side, Columbus Circle is an epicenter of luxury, framed by Time Warner Center and Central Park. With high-end retail, fine dining, and cultural landmarks like Lincoln Center nearby, it attracts an affluent crowd. Rents are premium, and the real estate landscape is dominated by well-established landlords.

Basic Demographics

Median Household Income: $120,451
Consumer Expenditure: $35,280,459,833
Population: 840,703
Daytime Population: 1,792,420
Source Notes: Data reflects 20 minute drive times as of Q3 2023 (Experian) and is provided by Dallimore & Co, a boutique advisory firm specializing in growth strategy, real estate solutions, and M&A for specialty retail and consumer brands.

Household Segment Breakdown

Segment #1: G – Educated Urbanites (62%)
Segment #2: A – Ultra Wealthy Families (19%)
Segment #3: J – Sunset Boomers (12%)
All Other Segments: 7%

Source Notes: Segment data reflects 0.25mi radius and is provided by Spatial.ai, an AI-Powered segmentation platform for retail marketers.

Tenant Sales per Square Foot: $1,300
Occupancy Rate: 96%
Anchor Tenants: Time Warner Center, Whole Foods
Tenant Rent/Sales Ratio (%): 20% – 40%
Rent $ / Visitor: $35.71 – $71.43
Source Notes: Data sourced from public and private records.
Average Rent (psf): $202
Median Rent (psf): $216
Rent Range (psf): $216-$216
Rent Variability: Low
Source Notes: Data provided by Retail by MONA, a New York based brokerage firm.
Preferred ISP(s)
Estimated Permit Timeline (weeks)
Landmarks Risk
Union Labor Disharmony Likelihood

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