Pros
Cons
Shopper Profile
Garden State Plaza in Paramus, NJ, is a premier shopping destination featuring a mix of high-end fashion retailers, department stores, and dining options. It attracts shoppers from the New Jersey area and beyond. Rents are high, overseen by corporate landlords.

Basic Demographics

Median Household Income: $86,498
Consumer Expenditure: $27,513,894,695
Population: 935,740
Daytime Population: 687,161
Source Notes: Data reflects 20 minute drive times as of Q3 2023 (Experian) and is provided by Dallimore & Co, a boutique advisory firm specializing in growth strategy, real estate solutions, and M&A for specialty retail and consumer brands.

Household Segment Breakdown

Segment #1: G – Educated Urbanites (80%)
Segment #2: B – Wealthy Suburban Families (13%)
Segment #3: A – Ultra Wealthy Families (5%)
All Other Segments: 2%

Source Notes: Segment data reflects 0.25mi radius and is provided by Spatial.ai, an AI-Powered segmentation platform for retail marketers.

Tenant Sales per Square Foot: $1,000
Occupancy Rate: 98%
Anchor Tenants: Nordstrom, Macy’s, Neiman Marcus
Tenant Rent/Sales Ratio (%): 15%
Rent $ / Visitor: $45.00
Source Notes: Data sourced from public and private records.
Preferred ISP(s)
Estimated Permit Timeline (weeks)
Landmarks Risk
Union Labor Disharmony Likelihood

1 Reviews on “Garden State Plaza”

Overall rating
Occupancy %
Parking
Foot Traffic
Cleanliness
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  • Occupancy %
    Parking
    Foot Traffic
    Cleanliness
    Safety

    Huge volumes coming out of here…but it’s still a suburban mall, and the rents are priced in line with the high *overall* spend. Generally a fan of the mall, but if you’re not in a super visible/easily accessible spot, you’ll get lost in the sheer size. Opened a store in a less desirable wing and the rents were still expensive. Did okay, but wasn’t worth it in retrospect. Maybe if we were main level…

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