Pros
Cons
Shopper Profile
A historic gem of NYC, Harlem attracts a rich tapestry of residents from long-time locals to new millennials. Shoppers are met with historic venues, soul food restaurants, and boutique shops. Rents show variability, and there’s a mix of local and newer, more corporate landlords.

Basic Demographics

Median Household Income: $55,126
Consumer Expenditure: $39,633,339,795
Population: 1,438,786
Daytime Population: 974,076
Source Notes: Data reflects 20 minute drive times as of Q3 2023 (Experian) and is provided by Dallimore & Co, a boutique advisory firm specializing in growth strategy, real estate solutions, and M&A for specialty retail and consumer brands.

Household Segment Breakdown

Segment #1: I – Young Urban Singles (51%)
Segment #2: Q – City Hopefuls (30%)
Segment #3: G – Educated Urbanites (17%)
All Other Segments: 2%

Source Notes: Segment data reflects 0.25mi radius and is provided by Spatial.ai, an AI-Powered segmentation platform for retail marketers.

Tenant Sales per Square Foot: $700
Occupancy Rate: 90%
Anchor Tenants: Whole Foods, H&M
Tenant Rent/Sales Ratio (%): 11% – 25%
Rent $ / Visitor: $3.21 – $8.21
Source Notes: Data sourced from public and private records.
Average Rent (psf): $79
Median Rent (psf): $71
Rent Range (psf): $71-$92
Rent Variability: High
Source Notes: Data provided by Retail by MONA, a New York based brokerage firm.
Preferred ISP(s)
Estimated Permit Timeline (weeks)
Landmarks Risk
Union Labor Disharmony Likelihood

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