Menlo Park Mall

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  • 55 Parsonage Rd Edison New Jersey 8837 United States
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1REC's Take
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1REC's Take
Pros

✔ Diverse range of stores ✔ Good dining options ✔ Easy access via major highways

Cons

✘ Parking can be difficult ✘ Can get crowded on weekends ✘ Limited luxury brands

Shopper Profile

✦ Local Residents: Families and professionals ✦ Shoppers: Seeking diverse retail options ✦ Preferences: Retail stores, dining, entertainment

About Location
A suburban mall catering to a dense metropolitan area, it boasts a range of popular to luxury brands, complemented by regular events and promotions.
Trade Area Summary

Basic Demographics

Median Household Income: $90,569
Consumer Expenditure: $12,271,458,641
Population: 414,251
Daytime Population: 376,206
Source Notes: Data reflects 20 minute drive times as of Q3 2023 (Experian) and is provided by Dallimore & Co, a boutique advisory firm specializing in growth strategy, real estate solutions, and M&A for specialty retail and consumer brands.

Household Segment Breakdown

Segment #1: E – Near-Urban Diverse Families (46%)
Segment #2: G – Educated Urbanites (30%)
Segment #3: H – Young Professionals (23%)
All Other Segments: 1%

Source Notes: Segment data reflects 0.25mi radius and is provided by Spatial.ai, an AI-Powered segmentation platform for retail marketers.

Occupancy
Tenant Sales per Square Foot: $1,100
Occupancy Rate: 94%
Anchor Tenants: Nordstrom, Macy’s
Tenant Rent/Sales Ratio (%): 9.09% – 22.73%
Rent $ / Visitor: $36.11
Source Notes: Data sourced from public and private records.
Know Before You Go
Preferred ISP(s)
Optimum, Verizon
Estimated Permit Timeline (weeks)
8-10
Landmarks Risk
Low
Union Labor Disharmony Likelihood
Medium
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      MSA: New York-Newark-Jersey City NY-NJ-PA
      Address: 55 Parsonage Rd
      Edison
      New Jersey
      8837
      United States
      Place Tags: Mall
      Website
      Retail Type: Indoor Malls

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