NoHo

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  • 1 Waverly Pl New York City New York 10003 United States
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1REC's Take
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Occupancy
Rents
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1REC's Take
Pros

✔ Central location ✔ High-end retail ✔ Historic architecture

Cons

✘ High cost of living ✘ Limited green spaces ✘ Tourist crowds

Shopper Profile

✦ Trendsetters: Young professionals and creatives ✦ Students: Proximity to NYU ✦ Preferences: Boutiques, trendy dining, nightlife

About Location
A slice of sophistication amidst urban grit, NoHo boasts exclusivity. Its cobblestone streets attract a chic clientele, visiting its upscale lofts, designer boutiques, and trendy eateries. Given its select nature, rents are predictably high, and the neighborhood sees a blend of well-established local landlords and newer, more corporate players.
Trade Area Summary

Basic Demographics

Median Household Income: $112,143
Consumer Expenditure: $26,311,116,587
Population: 645,736
Daytime Population: 1,557,900
Source Notes: Data reflects 20 minute drive times as of Q3 2023 (Experian) and is provided by Dallimore & Co, a boutique advisory firm specializing in growth strategy, real estate solutions, and M&A for specialty retail and consumer brands.

Household Segment Breakdown

Segment #1: G – Educated Urbanites (61%)
Segment #2: A – Ultra Wealthy Families (35%)
Segment #3: J – Sunset Boomers (3%)
All Other Segments: 1%

Source Notes: Segment data reflects 0.25mi radius and is provided by Spatial.ai, an AI-Powered segmentation platform for retail marketers.

Occupancy
Tenant Sales per Square Foot: $850
Occupancy Rate: 93%
Anchor Tenants: Whole Foods, Adidas Store
Tenant Rent/Sales Ratio (%): 20.6% – 41.2%
Rent $ / Visitor: $43.75 – $87.5
Source Notes: Data sourced from public and private records.
Destination Rents
Average Rent (psf): $173
Median Rent (psf): $180
Rent Range (psf): $180-$212
Rent Variability: Medium
Source Notes: Data provided by Retail by MONA, a New York based brokerage firm.
Know Before You Go
Preferred ISP(s)
Spectrum, Verizon, RCN
Estimated Permit Timeline (weeks)
6-8
Landmarks Risk
Medium
Union Labor Disharmony Likelihood
Medium
Recommended Vendors' Links 🔗

Local Broker: Retail by MONA

Building Surveyor: DrafterMax

Permit Expeditor: Paul Fusco Consulting

Licensed Architect: Prose Architecture

Store Designer: Carina Miranda Studio

Real Estate Attorney: Fentin Goldman

General Contractor: O'Leary Group

Photos
08LIVING NOHO slide CUT4 superJumbo 1 768x512
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MSA: New York-Newark-Jersey City NY-NJ-PA
Address: 1 Waverly Pl
New York City
New York
10003
United States
Place Tags: NYC
Website
Retail Type: Streets & Neighborhoods

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