Rockaway Townsquare

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  • 301 Mount Hope Ave Rockaway New Jersey 7866 United States
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1REC's Take
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1REC's Take
Pros

✔ Variety of retail options ✔ Ample parking ✔ Convenient location near major highways

Cons

✘ Dated interior ✘ Some vacant storefronts ✘ Can get crowded on weekends

Shopper Profile

✦ Local Shoppers: Families and professionals ✦ Preferences: Retail stores, dining, entertainment

About Location
A primary shopping center for Morris County residents, offering a diverse range of brands.
Trade Area Summary

Basic Demographics

Median Household Income: $95,387
Consumer Expenditure: $5,785,893,379
Population: 186,757
Daytime Population: 180,948
Source Notes: Data reflects 20 minute drive times as of Q3 2023 (Experian) and is provided by Dallimore & Co, a boutique advisory firm specializing in growth strategy, real estate solutions, and M&A for specialty retail and consumer brands.

Household Segment Breakdown

Segment #1: E – Near-Urban Diverse Families (42%)
Segment #2: B – Wealthy Suburban Families (35%)
Segment #3: H – Young Professionals (21%)
All Other Segments: 3%

Source Notes: Segment data reflects 0.25mi radius and is provided by Spatial.ai, an AI-Powered segmentation platform for retail marketers.

Occupancy
Tenant Sales per Square Foot: $900
Occupancy Rate: 92%
Anchor Tenants: Macy’s, JCPenney, Lord & Taylor
Tenant Rent/Sales Ratio (%): 8.89% – 22.22%
Rent $ / Visitor: $18.33
Source Notes: Data sourced from public and private records.
Know Before You Go
Preferred ISP(s)
Optimum, Verizon
Estimated Permit Timeline (weeks)
6-8
Landmarks Risk
Low
Union Labor Disharmony Likelihood
Low
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MSA: New York-Newark-Jersey City NY-NJ-PA
Address: 301 Mount Hope Ave
Rockaway
New Jersey
7866
United States
Place Tags: Mall
Website
Retail Type: Indoor Malls

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