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Cons
Shopper Profile
Successful Retail Uses:
More than a holiday hotspot, Rockefeller Center is NYC’s beating heart year-round. Tourists, professionals, and city dwellers converge, exploring its range of high-end shops, iconic eateries, and entertainment venues. Rents reflect its iconic status, and the landscape is majorly controlled by corporate entities.
Household Income in Trade Area: $150,000
Retail Sales in Trade Area: $3 billion
Population in Trade Area: 250,000
Tenant Sales per Square Foot: $1,500
Occupancy Rate: 95%
Anchor Tenants: NBC Studios, Radio City Music Hall
Tenant Rent/Sales Ratio (%): 20% – 40%
Rent $ / Visitor (relative cost of the foot traffic): $80 – $200
Other Notes: Data sourced from public and private records.
Average Rent (psf): $600
Median Rent (psf): $600
Rent Range (psf): $600-$600
Rent Variability: Low
Other Notes: Data provided by Retail by MONA, a New York based brokerage firm.
Preferred ISP(s)
Estimated Permit Timeline (weeks)
Landmarks Risk
Union Labor Disharmony Likelihood

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