Rockefeller Center

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  • 30 Rockefeller Plz New York City New York 10112 United States
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1REC's Take
About
Occupancy
Rents
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1REC's Take
Pros

✔ Iconic NYC landmark ✔ High tourist foot traffic ✔ Famous ice rink and Christmas tree

Cons

✘ Extremely crowded ✘ Expensive retail spaces ✘ High noise levels

Shopper Profile

✦ Tourists: Visiting iconic landmarks ✦ Corporate Professionals: Working in nearby offices ✦ Preferences: High-end retail, dining, entertainment

About Location
More than a holiday hotspot, Rockefeller Center is NYC’s beating heart year-round. Tourists, professionals, and city dwellers converge, exploring its range of high-end shops, iconic eateries, and entertainment venues. Rents reflect its iconic status, and the landscape is majorly controlled by corporate entities.
Trade Area Summary

Basic Demographics

Median Household Income: $126,338
Consumer Expenditure: $39,461,948,782
Population: 894,513
Daytime Population: 1,991,441
Source Notes: Data reflects 20 minute drive times as of Q3 2023 (Experian) and is provided by Dallimore & Co, a boutique advisory firm specializing in growth strategy, real estate solutions, and M&A for specialty retail and consumer brands.

Household Segment Breakdown

Segment #1: G – Educated Urbanites (81%)
Segment #2: J – Sunset Boomers (8%)
Segment #3: A – Ultra Wealthy Families (7%)
All Other Segments: 4%

Source Notes: Segment data reflects 0.25mi radius and is provided by Spatial.ai, an AI-Powered segmentation platform for retail marketers.

Occupancy
Tenant Sales per Square Foot: $1,500
Occupancy Rate: 95%
Anchor Tenants: NBC Studios, Radio City Music Hall
Tenant Rent/Sales Ratio (%): 20% – 40%
Rent $ / Visitor: $80 – $200
Source Notes: Data sourced from public and private records.
Destination Rents
Average Rent (psf): $600
Median Rent (psf): $600
Rent Range (psf): $600-$600
Rent Variability: Low
Source Notes: Data provided by Retail by MONA, a New York based brokerage firm.
Know Before You Go
Preferred ISP(s)
Spectrum, Verizon Fios
Estimated Permit Timeline (weeks)
8-12
Landmarks Risk
High
Union Labor Disharmony Likelihood
High
Recommended Vendors' Links 🔗

Local Broker: Be Featured! Contact Us

Building Surveyor: Be Featured! Contact Us

Permit Expeditor: Rizzo-Brookbridge

Licensed Architect: Prose Architecture

Store Designer: Be Featured! Contact Us

Real Estate Attorney: Ravid Law Group

General Contractor: Be Featured! Contact Us

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MSA: New York-Newark-Jersey City NY-NJ-PA
Address: 30 Rockefeller Plz
New York City
New York
10112
United States
Place Tags: NYC
Website
Retail Type: Streets & Neighborhoods

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