The Domain (Northside)

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  • 11420 Rock Rose Ave Austin Texas 78758 United States
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Pros

✔ Upscale shopping experience with over 100 stores including iconic brands like Apple, Nordstrom, and YETI, ✔ Variety of dining options from casual to upscale, including Thai-Kun and Culinary Dropout, ✔ Rock Rose entertainment district offers vibrant nightlife with bars like Wonder Bar and Lavaca Street Bar

Cons

✘ Criticized for lacking true Austin character, being overly corporate, and past issues with diversity and inclusion, ✘ Limited public transportation options, requiring a car or ride-sharing for access, ✘ Can feel overly commercialized

Shopper Profile

✦ Affluent Shoppers: Attracts high-income individuals seeking luxury brands, ✦ Young Professionals: Appeals to those seeking urban experiences and nightlife, ✦ Preferences: Luxury retail, upscale dining, entertainment options

About Location
A walkable entertainment and retail corridor within The Domain featuring boutique fashion, nightlife, and high-end dining. Attracts young professionals, tech workers, and trend-conscious shoppers. Corporate-managed, with premium rents reflecting its high-energy, curated tenant mix.
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Preferred ISP(s)
AT&T Fiber, Spectrum
Estimated Permit Timeline (weeks)
6-8
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MSA: Austin-Round Rock-San Marcos, TX
Address: 11420 Rock Rose Ave
Austin
Texas
78758
United States
Place Tags: Streets & Neighborhoods
Website
Retail Type: Streets & Neighborhoods

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