The Mall at Short Hills

4 Reviews
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  • 1200 MORRIS TURNPIKE Short Hills New Jersey 7078 United States
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1REC's Take
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Occupancy
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1REC's Take
Pros

✔ High-End Retailers ✔ Strong Sales Per Square Foot ✔ Affluent Customer Base

Cons

✘ High Rent Costs ✘ Limited Public Transport Access ✘ Competitive Market

Shopper Profile

✦ Affluent Shoppers: High-income individuals from nearby wealthy communities ✦ Luxury Seekers: Professionals, executives, and families ✦ Demographics: Baby Boomers, Gen X, Millennials ✦ Preferences: Quality, exclusivity, premium brands

About Location
The Mall at Short Hills is the dominant fashion and luxury destination in the suburban metropolitan New York market. The center serves the numerous affluent New Jersey communities nearby, while attracting wealthy clientele from Brooklyn and Manhattan. The shopping center is one of the few in the United States with the combination of Neiman Marcus, Nordstrom, Bloomingdale’s and Macy’s under one roof. It also boasts a critical mass of luxury tenants. More than 40 of The Mall at Short Hills’s tenants are market exclusives in the state of New Jersey.
Trade Area Summary

Basic Demographics

Median Household Income: $105,707
Consumer Expenditure: $13,383,826,686
Population: 425,134
Daytime Population: 402,722
Source Notes: Data reflects 20 minute drive times as of Q3 2023 (Experian) and is provided by Dallimore & Co, a boutique advisory firm specializing in growth strategy, real estate solutions, and M&A for specialty retail and consumer brands.

Household Segment Breakdown

Segment #1: A – Ultra Wealthy Families (79%)
Segment #2: B – Wealthy Suburban Families (14%)
Segment #3: G – Educated Urbanites (3%)
All Other Segments: 4%

Source Notes: Segment data reflects 0.25mi radius and is provided by Spatial.ai, an AI-Powered segmentation platform for retail marketers.

Occupancy
Tenant Sales per Square Foot: $1,400
Occupancy Rate: 96%
Anchor Tenants: Nordstrom, Bloomingdale’s
Tenant Rent/Sales Ratio (%): 9% – 18%
Rent $ / Visitor: $13.75 – $28.75
Source Notes: Data sourced from public and private records.
Know Before You Go
Preferred ISP(s)
Verizon, Optimum
Estimated Permit Timeline (weeks)
8-10
Landmarks Risk
Low
Union Labor Disharmony Likelihood
Low
Recommended Vendors' Links 🔗

Local Broker: Be Featured! Contact Us

Building Surveyor: Be Featured! Contact Us

Permit Expeditor: Be Featured! Contact Us

Licensed Architect: Be Featured! Contact Us

Store Designer: Be Featured! Contact Us

Real Estate Attorney: Ravid Law Group

General Contractor: Be Featured! Contact Us

Photos
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Reviews

4 Reviews on “The Mall at Short Hills”

Overall rating
Occupancy %
Parking
Foot Traffic
Cleanliness
Safety
  • jewelry_dtc
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    DTC jewelry brand here…we do well and are very profitable

     Reply
  • clicks2bricksguy
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    Can anyone share how long permits tend to take in NJ vs NY?

     Reply
  • storesherpa
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    We definitely waited too long to open at The Mall at Short Hills, and it’s safe to say we’re thriving here! This store quickly became our best performer in NJ, with a high average order value that’s exceeded expectations. Highly recommend this retail hub.

     Reply
  • dtcretailer24
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    Can anyone share how this location does for them relative to other malls? Expensive rents…can’t deicde if worth the bet…

     Reply

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MSA: New York-Newark-Jersey City NY-NJ-PA
Address: 1200 MORRIS TURNPIKE
Short Hills
New Jersey
7078
United States
Place Tags: Taubman
Website
Retail Type: Indoor Malls

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