The Mall at Short Hills

3 Reviews
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  • 1200 MORRIS TURNPIKE Short Hills New Jersey 7078 United States
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1REC's Take
Pros

✔ High-End Retailers ✔ Strong Sales Per Square Foot ✔ Affluent Customer Base

Cons

✘ High Rent Costs ✘ Limited Public Transport Access ✘ Competitive Market

Shopper Profile

✦ Affluent Shoppers: High-income individuals from nearby wealthy communities ✦ Luxury Seekers: Professionals, executives, and families ✦ Demographics: Baby Boomers, Gen X, Millennials ✦ Preferences: Quality, exclusivity, premium brands

Successful Retail Uses:
Luxury Fashion, High-End Department Stores, Fine Dining
About Location
The Mall at Short Hills is the dominant fashion and luxury destination in the suburban metropolitan New York market. The center serves the numerous affluent New Jersey communities nearby, while attracting wealthy clientele from Brooklyn and Manhattan. The shopping center is one of the few in the United States with the combination of Neiman Marcus, Nordstrom, Bloomingdale’s and Macy’s under one roof. It also boasts a critical mass of luxury tenants. More than 40 of The Mall at Short Hills’s tenants are market exclusives in the state of New Jersey.
Household Income in Trade Area: $170,000
Retail Sales in Trade Area: $1.92 billion
Population in Trade Area: 800,000
Occupancy
Tenant Sales per Square Foot: $1,400
Occupancy Rate: 96%
Anchor Tenants: Nordstrom, Bloomingdale’s
Tenant Rent/Sales Ratio (%): 9% – 18%
Rent $ / Visitor (relative cost of the foot traffic): $13.75 – $28.75
Other Notes: Data sourced from public and private records.
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Preferred ISP(s)
Verizon, Optimum
Estimated Permit Timeline (weeks)
8-10
Landmarks Risk
Low
Union Labor Disharmony Likelihood
Low
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Reviews

3 Reviews on “The Mall at Short Hills”

Overall rating
Occupancy %
Parking
Foot Traffic
Cleanliness
Safety
  • clicks2bricksguy
    Occupancy %
    Parking
    Foot Traffic
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    Safety

    Can anyone share how long permits tend to take in NJ vs NY?

     Reply
  • storesherpa
    Occupancy %
    Parking
    Foot Traffic
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    Safety

    We definitely waited too long to open at The Mall at Short Hills, and it’s safe to say we’re thriving here! This store quickly became our best performer in NJ, with a high average order value that’s exceeded expectations. Highly recommend this retail hub.

     Reply
  • dtcretailer24
    Occupancy %
    Parking
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    Can anyone share how this location does for them relative to other malls? Expensive rents…can’t deicde if worth the bet…

     Reply

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Primary Landlord: Taubman
Retail Type: Indoor Malls
Address: 1200 MORRIS TURNPIKE
Short Hills
New Jersey
7078
United States
MSA: New York-Newark-Jersey City NY-NJ-PA
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