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Shopper Profile
Successful Retail Uses:
A bustling nexus of commerce, culture, and activism, Union Square is animated by its eponymous park and historic market. The area is a hub for both locals and visitors, drawing a diverse crowd with its eclectic retail mix, from big-name brands to indie boutiques. Its dynamic retail scene meets a range of rent expectations, all overseen by a varied landscape of landlords.
Household Income in Trade Area: $150,000
Retail Sales in Trade Area: $1.98 billion
Population in Trade Area: 200,000
Tenant Sales per Square Foot: $1,100
Occupancy Rate: 94%
Anchor Tenants: Whole Foods, Trader Joe’s
Tenant Rent/Sales Ratio (%): 13.6% – 27.3%
Rent $ / Visitor (relative cost of the foot traffic): $27 – $54
Other Notes: Data sourced from public and private records.
Average Rent (psf): $197
Median Rent (psf): $161
Rent Range (psf): $161-$208
Rent Variability: Medium
Other Notes: Data provided by Retail by MONA, a New York based brokerage firm.
Preferred ISP(s)
Estimated Permit Timeline (weeks)
Landmarks Risk
Union Labor Disharmony Likelihood

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