Union Square

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  • 33 E 17th St New York City New York 10003 United States
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1REC's Take
About
Occupancy
Rents
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Vendors
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1REC's Take
Pros

✔ Vibrant atmosphere ✔ Good public transport ✔ Variety of dining options

Cons

✘ Noisy and crowded ✘ High rent prices ✘ Limited parking

Shopper Profile

✦ Diverse Crowd: Students, professionals, and tourists ✦ Shoppers: Looking for deals and unique finds ✦ Preferences: Farmers market, retail stores, dining

About Location
A bustling nexus of commerce, culture, and activism, Union Square is animated by its eponymous park and historic market. The area is a hub for both locals and visitors, drawing a diverse crowd with its eclectic retail mix, from big-name brands to indie boutiques. Its dynamic retail scene meets a range of rent expectations, all overseen by a varied landscape of landlords.
Trade Area Summary

Basic Demographics

Median Household Income: $117,799
Consumer Expenditure: $26,775,390,292
Population: 622,243
Daytime Population: 1,872,681
Source Notes: Data reflects 20 minute drive times as of Q3 2023 (Experian) and is provided by Dallimore & Co, a boutique advisory firm specializing in growth strategy, real estate solutions, and M&A for specialty retail and consumer brands.

Household Segment Breakdown

Segment #1: G – Educated Urbanites (62%)
Segment #2: A – Ultra Wealthy Families (34%)
Segment #3: H – Young Professionals (3%)
All Other Segments: 0%

Source Notes: Segment data reflects 0.25mi radius and is provided by Spatial.ai, an AI-Powered segmentation platform for retail marketers.

Occupancy
Tenant Sales per Square Foot: $1,100
Occupancy Rate: 94%
Anchor Tenants: Whole Foods, Trader Joe’s
Tenant Rent/Sales Ratio (%): 13.6% – 27.3%
Rent $ / Visitor: $27 – $54
Source Notes: Data sourced from public and private records.
Destination Rents
Average Rent (psf): $197
Median Rent (psf): $161
Rent Range (psf): $161-$208
Rent Variability: Medium
Source Notes: Data provided by Retail by MONA, a New York based brokerage firm.
Know Before You Go
Preferred ISP(s)
Spectrum, Verizon, RCN
Estimated Permit Timeline (weeks)
6-8
Landmarks Risk
Medium
Union Labor Disharmony Likelihood
Medium
Recommended Vendors' Links 🔗

Local Broker: Be Featured! Contact Us

Building Surveyor: Be Featured! Contact Us

Permit Expeditor: Paul Fusco Consulting

Licensed Architect: Be Featured! Contact Us

Store Designer: Carina Miranda Studio

Real Estate Attorney: Be Featured! Contact Us

General Contractor: Be Featured! Contact Us

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MSA: New York-Newark-Jersey City NY-NJ-PA
Address: 33 E 17th St
New York City
New York
10003
United States
Place Tags: NYC
Website
Retail Type: Streets & Neighborhoods

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