The Store Development Vendor Stack
The complex vendor network you'll need to build as you open and operate stores
Interpreting a Store P&L
Using the universal language of finance to tell your store's story
NYC: CELEBRATE FALL WITH DELIVERING GOOD'S ASSOCIATE COUNCIL
Please join me on Wednesday September 27th to learn more about this incredible organization!
Beyond Headcount
Innovative Metrics for Measuring Retail Labor
The Ultimate Pre-Opening Checklist
The 67+ things you need to do between lease signature and opening
The DTC Roadmap for Offline Expansion
Market entry planning has a playbook
Reframing Cannibalization in Retail Strategy
How to measure and embrace it
Now Offering: Workshops on Retail Expansion for DTC Brands
Limited free spots available
Defining your trade area
The tl;dr To understand your stores means to understand their trade areas Trade areas can come in many different forms, but they should generally represent the area that captures ~80% of a given store’s customer base My preferred trade area type is a drive time because consumers generally think of their willingness to shop a…...
Rationalizing Your Retail Footprint
When, why, and how to close stores
Preview: The Longer Game
A podcast episode where we talk about community, retail, AI, and everything in between!
Invite your friends to read Clicks to Bricks: The Playbook
Thank you for reading Clicks to Bricks: The Playbook — your support allows me to keep doing this work. If you enjoy Clicks to Bricks: The Playbook, it would mean the world to me if you invited friends to subscribe and read with us. If you refer friends, you will receive benefits that give you…...
Quality (time) over quantity: putting metrics to your pipeline
When timely deals can matter more than deal count
DTC brands: scrap your scrappiness!
Why DTC brands' scrappy approach to retail expansion costs more than it saves
Retail's paradoxical growth economics
Why you can't copy-paste your way from 5 to 100 stores
Join me at The Lead Innovation Summit on July 12-13 in NYC
Brand & Retail friends are eligible for complimentary (free) registrations
Retail Therapy: Casper
A RETHINK Retail podcast episode with Ian Scott, Hitha Herzog & Andrew Neelon
The hidden value of a showroom model
Why I will almost always recommend retail newbies start with an inventoryless store
Enigmas in DTC markets: NYC, LA, and Miami
How these markets are different from the rest, and how to maximize your potential in each
Popup Pitfalls: What DTC Brands Need to Know
When, why, and how to execute a popup strategy
