The role of the store
Stores accomplish different strategic objectives for different brands
Omnichannel: what it really means and how to measure it
We've all heard the buzzword -- but how do you measure it?
The (not so) new foundation for retail metrics: Geography (Part II)
In this post I'll share some actual examples of what this framework can do for your business, leveraging some use cases I've encountered in the past.
A (not so) new foundation for retail metrics: Geography (Part I)
Making the case for a new standard retail lens: Core Based Statistical Areas (CBSAs)