Clicks to Bricks Weekly Digest

Google Announces First Texas Brick-and-Mortar Store in AustinGoogle is set to open its first retail store in Texas, located at 11701 Domain Blvd. in Austin’s Domain Northside. This will be Google’s seventh physical store, joining locations in Manhattan, Brooklyn, Mountain View, Boston, Oak Brook, and an upcoming one in Santa Monica. The Austin store will…...

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How to Evaluate Your Store’s Performance in the First 12 Months

Opening a store is one thing—knowing if it’s actually working is another. A new store’s first year is full of unknowns, fluctuations, and learning curves. The key is to analyze what’s working, what’s not, and where to pivot before it’s too late. Here’s how to diagnose performance, adjust expectations, and shift from pro forma to…...

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Retail Store Buildouts: The Punch List

A punch list is your final quality control checkpoint before opening your store. It’s a list of unfinished work, defects, or minor issues that need to be corrected before the project is fully complete. But here’s the reality: There will always be imperfections. The key is knowing what must be fixed now and what can…...

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Value Engineering a Store Buildout

Building out a retail store is expensive, but not every dollar is equally important. Value engineering is the art of cutting costs without sacrificing functionality, customer experience, or brand integrity. Here’s how to strategically reduce expenses across construction, millwork, and key materials—while still opening a beautiful, high-performing store. 1️⃣ Understand Where the Money Goes Before…...

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Store Design: The Employee Experience

Most brands obsess over customer experience when designing a store—but what about your employees? A well-designed store makes it easier to work, sell, and stay productive, which leads to happier employees, lower turnover, and better sales. Here’s how to map out your store’s design with employee experience at the core. 1️⃣ Start with the Employee…...

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Retail Chart of Accounts

When opening retail stores, it’s likely that you’ll need to update your chart of accounts for things that are unique to brick and mortar retail. You may not need all of these, but it’s better to have zero-balance lines than to wish you had them years ago for addition visibility. Retail-Specific Chart of Accounts Additions…...

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Game Theory & CRE

Game theory has always intrigued me since learning about it in the context of economics and business. And I’ve always felt the problem with information asymmetry and opacity in CRE felt like a game theory dilemma, but I’ve struggled to put it into words. So naturally I asked ChatGPT to confirm/counter my hunch and, if…...

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A Map for NYC’s Neighborhoods

Defining NYC neighborhoods is akin to defining cocktails: everyone has a different definition. There are lots of maps out there, with some motivations being that brokers and landlords want to classify their locations in a higher rent neighborhood (so they can charge those higher rents). While there’s no right or wrong answer, you should definitely…...

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