Quantifying Your Risk Exposure
Do you know much exposure you have at any given time?
Building Your Retail Dream Team: Your First Hire
How and who to find as your first hire building out your retail channel
My Standard Letter of Intent (LOI) Template
The key deal terms you should care about when negotiating an LOI
Paying your people
Weighing the pros and cons of various compensation models
The most common and time-consuming mistake ALL brands make — and how to avoid it
How to future proof your organization to save you days of wasted time
Aisle Be Back: Using AI in Retail Real Estate
How to use ChatGPT to help you go from clicks to bricks
The Store Development Vendor Stack
The complex vendor network you'll need to build as you open and operate stores
Interpreting a Store P&L
Using the universal language of finance to tell your store's story
NYC: CELEBRATE FALL WITH DELIVERING GOOD'S ASSOCIATE COUNCIL
Please join me on Wednesday September 27th to learn more about this incredible organization!
Beyond Headcount
Innovative Metrics for Measuring Retail Labor
The Ultimate Pre-Opening Checklist
The 67+ things you need to do between lease signature and opening
The DTC Roadmap for Offline Expansion
Market entry planning has a playbook
Reframing Cannibalization in Retail Strategy
How to measure and embrace it
Now Offering: Workshops on Retail Expansion for DTC Brands
Limited free spots available
Defining your trade area
The tl;dr To understand your stores means to understand their trade areas Trade areas can come in many different forms, but they should generally represent the area that captures ~80% of a given store’s customer base My preferred trade area type is a drive time because consumers generally think of their willingness to shop a…...
Rationalizing Your Retail Footprint
When, why, and how to close stores
Preview: The Longer Game
A podcast episode where we talk about community, retail, AI, and everything in between!
Invite your friends to read Clicks to Bricks: The Playbook
Thank you for reading Clicks to Bricks: The Playbook — your support allows me to keep doing this work. If you enjoy Clicks to Bricks: The Playbook, it would mean the world to me if you invited friends to subscribe and read with us. If you refer friends, you will receive benefits that give you…...
Quality (time) over quantity: putting metrics to your pipeline
When timely deals can matter more than deal count
DTC brands: scrap your scrappiness!
Why DTC brands' scrappy approach to retail expansion costs more than it saves
