The tl;drTo understand your stores means to understand their trade areasTrade areas can come in many different forms, but they should generally represent the area that captures ~80% of a given store’s customer baseMy preferred trade area type is a drive time because consumers generally think of their willingness to shop a store in terms...
Clicks to Bricks Weekly Digest
Kiko Kostadinov Opens Flagship Store in Los Angeles London-based fashion designer Kiko Kostadinov, renowned for his unconventional designs, has expanded his brand’s accessibility by opening…...
