This is the Deal Feasibility Matrix: one of my favorite ways to save hours of wasted time going back and forth with (my) brokers on where economics need to be in order to make a deal pencil. It’s not as cool as the “Conjoined Triangles of Success,” but I can promise it’s a lot more...

1REC and The Lead Summit are partnering on May 28-29 in New York City!
The Lead Summit brings together globally-recognized scaled brands, high-growth challenger brands, forward-looking retailers, and the next-gen tech! Brand and Retail friends of 1REC are welcome…...